Location: Moscow, Russia
Project area: 1200 m²
Status: Completed 2014
Photos: Alexey Kniazev
Cheef Architect: Boris Voskoboynikov
Chief engineer: Sergey Kurepin
Project group: Olga Ivlieva, Elena Merzalova
Project managing: Evgeny Kiselev
E:MG/ advertising agency
Imagery of the interiors is built around graphic elements and optical illusion.
When designing an office for E:MG advertising agency, Boris Voskoboynikov (author of many creative spaces: BBDO, Saatchi & Saatchi, Leo Burnett, Afisha, Rambler etc) put his choice in favor of simple materials and simple techniques that have been implemented in the decoration: self-leveling flooring, central volumes – the distinctive feature of the author, so-called "architecture in interior" - are made of plaster slabs and paint-coated.
Imagery of the interiors is built around graphic elements. Most significant is a large spatial composition that comprises E, M, G letters created of different materials .
When locating the decorative text, the architect was playing with the perspective: he placed the letters on different surfaces and at a certain point one can read the company’s name.
The client was receptive to the recommendations of the light designer: the lightning system installed in the office turned to be the most appropriate. The largest part of the office a public open space, although some zones, such as for an accounting department, are isolated.
Boris Voskoboynikov: "In every office project we try to organize the working places location - that tends to be chaotic most of times in correct structures: this really changes the attitude people have towards their own job.»